In this Elder Law Interview, we are joined by Josh Danielson, National Marketing Consultant at LeadingResponse—a leader in customer acquisition for health and wealth organizations across the U.S.
During the interview, Josh discusses the effectiveness of direct mail marketing in driving interest and attendance to live seminars. Direct mail has been used for years by many attorneys and has consistently created interest in estate planning and elder law topics with a steady return on investment.
Josh leans in on his experience in the industry and details how seminar mailing lists are narrowed to ensure the correct people are invited. He also discusses:
- Using relevant information on the physical invitation to increase interest in the subject matter
- Techniques to make sure those who expressed interest show up
- Having a system in place to book initial consultation appointments at the seminar
If you are an attorney looking to build a seminar program using a tried-and-true marketing channel, this is the episode for you. Watch today!
